Keeping up with the Feminism

Artemis Vergou

When you see Kim Kardashian do you think of feminism? If you wear make-up, do you feel empowered? If you use a dog filter, can you bark? Simple questions on my morning scroll through social media led me to research modern media and advertising practices of feminist celebrities on Instagram.


My short film aims to explore and highlight the ridiculousness of the online celebrity feminist persona. I attempt to question the spaces and behaviours of normality, by making public behaviours and personas that hide behind a screen. Is it weird? Is it normal? Is it candid? Or is it all a bit of fun?


I explore the banality of modern feminine routines. Make-up, Instagram, working-out, dieting, reality TV and nostalgia fashion tumble into a hyper-millennial, feel-good space. How is feminism exchanged and performed in the age of Instagram aesthetics, inflatable bodies and the ever-mounting pressure to be liked? Has Instagram created a generation of empowered women or has it drowned us in contouring?

view portfolio


  • Black Facebook Icon
  • Instagram


web design by artemis vergou, miki wong,

& jacob morgan

motion graphics by bernie hitachi