Why can't icons last forever?

N. Bernard Hitachi

"Why can't icons last forever?" is predicated on the notion of longevity and tension between iconicity and ephemerality. Contextually belonging to the WIPP case study, designers investigated how the present would use icons to visually communicate danger to the future. I initially looked at graffiti as it were an abundant urban icon. However over the course of the project, I identified that culture is a more effective iconic entity. Subsequently proposing that ways of preserving meaning over time belongs not within objects but in repetition of behaviors and actions. I created the robe as a catalyst object, that allows users to belong within a larger collective narrative and performance of graffiti.

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web design by artemis vergou, miki wong,

& jacob morgan

motion graphics by bernie hitachi