If Hair Could Talk

Jade Adeyemi

Jade started the year looking at the standards placed on people aged 16-26, in society. She found they were often determined by social media, leading to conspicuous consumption and the rise of “Hypebeast Culture”. Delving further into this, Jade branded models, creating a Kitsched world to represent the overconsumption of brands. (Photographs & Concept BY Jade & Elladhc)

Jadewas her first subject when exploring hair, as she has never repeated any hairstyles in the last 4 years. She finds sanctuary in using hair as a medium to assert herself in the world, situating her beliefs and personal identity in a term she’s coined ‘Hairitage’.

‘Durag Tales’ is a social commentaries on beauty standards
projected on Black women and the after effects it has on how they view their hair. Jade printed the statements Black women expressed about their hair on durags and had Black men respond to the texts.

Jade’s final piece ‘If Hair Could Talk’ is a 5M X 2M hair installation incorporating sound - created by Jade and a group of 30 diasporic Black women aged 16-26 -  embroidered illustrations onto knotted and unusable  synthetic hair, left over from Jade’s ‘Hand On Hair’ workshop. This was a collaboration with Illustrator Marie-Chantal Acka.


The installation was curated by Jade, assisted by her mother, just as Jade’s mother has nurtured and cared for her hair, her whole life. Jade named the piece ‘If Hair Could Talk’, as hair is connected to one’s head, which holds so many thoughts, stories and secrets.


Jade wanted to give a voice to Black women and their hair, as many of their ancestors had been silenced, resulting in hair being used as a tool of liberation, just as the Afro did for women like Angela Davis during the 60s Black Power Movement. 

'My family originates from Nigeria. My mother and I were born in England, so I’m third generation. I use my hair as a tool to understand and map my way through life, just as cornrows were once used by slaves to map their escape routes out of plantations. 


 I am too 'black' to be British and too 'British' to be Nigerian, often leaving me feeling displaced in this world…thus finding solitude within my hair and its designs'

 


@adeyumyum

@ade_._ade_._ade

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web design by artemis vergou, miki wong,

& jacob morgan

motion graphics by bernie hitachi