You are likely to____

Rachel Rolston

Today our needs, likes and personality traits are constantly being predicted by algorithms fuelled by social media data. But just how accurate are these predictions?


My project, unpacks the predictive ability of personality profiling algorithms, and explores how they can be subverted to create characters somewhere between fact and fiction. 


Materialised within the short film ‘Regents Park is likely to _______’. The film alludes to the ludicrous nature of predicting and voicing solitude spaces whilst questioning whether our understanding of the area can be enhanced via an artificially intelligent perspective. 

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web design by artemis vergou, miki wong,

& jacob morgan

motion graphics by bernie hitachi