Insects have been identified as a potential ‘food of the future’ (DeFoliart, 1992). The advantages of edible insect are already widely known: easy to grow, high in protein, and low in required resources. Nutrition and eco-friendliness are of course important, but what is important in food is taste above all. ‘Oh... Jimmy!’ is a project to rediscover the taste of insect crickets and apply it to our love, PIZZA. Would you like to order our cricket pizza?